Creating a bold new perspective in property

The View Magazine

More than a global estate agency, Knight Frank is a highly specialised property consultancy – helping clients large and small with everything from viticulture to low-carbon farming. So, when Birch was tasked with creating a new flagship property-meets-lifestyle magazine for the firm, we knew there were some exciting stories to tell. We also understood that the magazine had to prompt meaningful conversations between Knight Frank and its global network of high-net-worth clients.

Published annually, The View takes its design cues from architecture and interiors titles. The name promises a clear perspective across four editorial pillars: design, luxury, foresight and property. Contributors range from FT HTSI contributing editors, to New York Times columnists.

Designed to rival high-end consumer magazines, The View has generated significant engagement for Knight Frank and is now integral to the firm’s content marketing strategy. It has also led Birch to work with Knight Frank on the wholesale modernisation of its brand and OOH campaigns.


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“The View’s success morphed into a wider remit to modernise our brand and evolve our brand campaign. It is very rare that you get to work with an agency where you really enjoy the journey. Birch are a forward thinking, go-getting team that are now very much embedded within our own culture.”

Tim Hyatt, Head of Residential, Knight Frank